Results
Client Success
Experience the data-driven combination of strategies that we call a “Perfect Storm” – which brings leads and sales to your shore more efficiently.
Case Study: Transforming a Jewelry Retailer’s Digital Presence to Increase Booked Appointments
Client Background
A jewelry retailer in California sought to increase in-store appointments for consultations and purchases while reducing the cost of acquiring these visits. Despite strong product offerings and brand recognition, their existing digital presence and marketing strategies had room for improvement.
Perfect Storm Optimizations
We implemented a multi-faceted approach to revamp their digital presence and marketing efforts, which led to substantial growth in scheduled appointments. First, we redesigned their website and migrated it to Shopify, utilizing a modern theme with the latest third-party integrations and analytics tools. This transition improved the overall user experience, enhanced mobile responsiveness, and optimized call-to-action placements to increase conversions.
Next, we introduced a new, mobile-friendly booking platform that streamlined appointment scheduling. The new system offered improved organizational features for staff and management, allowing for better scheduling efficiency. Additionally, we enhanced branding within the booking system to ensure a cohesive customer experience.
To further drive appointments, we optimized the client’s advertising strategies by focusing on Meta (Facebook/Instagram) and Google Ads. We also expanded marketing efforts through email, direct mail, and programmatic advertising to nurture potential customers. Adjustments to ad targeting and creative strategies resulted in higher engagement and conversion rates.
Recognizing the importance of events in attracting customers, we revamped the client’s event marketing strategy. We designed dedicated landing pages for events, making it easier for customers to book, and developed new event page formats optimized for conversions. Additionally, we launched targeted advertising campaigns to maximize event attendance and appointment bookings.
Measurable Results
By comparing the client’s 2024 yearly metrics to those of 2023, we achieved outstanding improvements. The total number of scheduled visits increased by 75%, leading to higher engagement and in-store traffic. Additionally, the cost per appointment acquisition decreased by 30%, thanks to more efficient ad spending and improved conversion rates.
Testimonials
“Tim and Alex offered the most compelling reasoning for entrusting our digital marketing to them. Compared to all the other agencies we had spoken with their upfront approach and honesty won us over.
We were impressed with how they ramped up quickly and started showing impactful results in a such a short period of time. We found that Tim’s experience from working directly with jewelry type clientele gives him and edge over other companies that only lay claim to having knowledge of our industry. The fact that they are both fine timepiece enthusiasts also helped them tell our story! Perfect Storm is becoming a true extension of our team.”
“Tim and his PSD team have been extremely helpful with the development of our new lead funnels and appointment booking system. They regularly implement emerging technology in our operations as well as the latest tech for digital ads.
Not only have we seen a noticeable increase in the number of appointments, but the user-friendly automation has greatly simplified processes for me and each of our our team members. PSD is integral to our company success.”